Key trends in Asia-Pacific financial services for 2024 include digital transformation, payments, mortgages, generative AI, embedded finance, big tech and emerging technologies, and regulation. Colin Kum, Mambu's new Sales Director for Asia-Pacific markets, stated that generative AI will be a focal point of financial attention in 2024, particularly in enhancing customer experience. The Asia-Pacific financial services sector will be impacted by regulatory changes, with new digital banking licenses being issued in some regions and significant changes to cross-border payment regulations. The rise of generative AI in the banking sector is expected to become a key aspect of 2024.